Facebook is no doubt the world’s biggest social network with nearly 600 million users based all around the world. So naturally, Facebook is an amazing platform for advertising your site or product. One may think that social ads on Facebook are supposed to be cheap, while many are of the view that ads on Facebook are supposed to be the cheapest on the web when considering the cost per thousand impressions. However, this report has something else to say. A Facebook advertiser by the name of Joshua Niamehr was greatly surprised when he logged into his Facebook ad campaign and saw an outstanding bill of $8.8 Million…only.
Joshua Niamehr saw the following notice when he logged into his Facebook Ad campaign:
There is an outstanding balance of $8,804,978.14 USD on your account. Your ads will not be displayed until your account is settled. Please enter a valid funding source. When you submit that information, we will charge your funding source for $8,804,978.14 USD.
Obviously, he did not click on “Make Payment.” Niamehr’s credit card had expired which happens to be the reason why his account was delinquent. The actual outstanding balance for his Facebook Ad campaign was $58.07 and not $8,804,978.14.
So much to Niamehr’s relief, Facebook corrected this mistake and showed his actual outstanding balance of $58.07 against the staggering $8,804,978.14.
That’s some glitch, no?