The title says it all. Internet search giant Google has acquired Toronto-based entertainment startup PushLife for a rumored sum of $25 million, not sure whether Canadian or US dollars. What is PushLife? PushLife is the company that lets you port your iTunes and Windows Media player libraries over to platforms like BlackBerry and Android. Looks like this might be Google’s starting step to move ahead of search.
Ray Reddy, former RIM employee and CEO / founder of PushLife, founded the company back in 2008 which just got acquired by Google. What changes will we see in its services after the acquisition by Google, time will tell.
As of now, the PushLife website is down, meaning that significant changes are coming up. Also, this could mean that Google is seriously thinking about the much rumored cloud music service. Google’s rumored new music service could provide to be the platform which would go on to redefine Google as we know today.
Stay tuned for more updates.