Apple is reportedly relying on its software engineer Jeff Robbin , who helped creating the iPod in addition with the iTunes store, to lead the Apple TV project operations, according to Bloomberg. Lately the subject of Apple making a TV has been surfacing around the net since the day Steve Jobs died.
The involvement of such a big figure of Apple is an indication that the company might be serious about increasing its exposure from smartphones and tablets to a bigger thing. Also in the Steve Jobs biography by Walter Isaacson, Jobs had said that he had finally cracked how to build an integrated TV with a simple user interface.
The excerpt read from the biography :-
I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synched with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
Robbin and his team are reportedly working according to Bloomberg sources to make Jobs dream a reality which will allow users to check for a movie or television shows within an integrated platform rather than using multiple things like Netflix or cable separately.
Apple is reportedly working for a prototype TV which may come into sale late next year or 2013 according to Apple analysts.
Apple Analyst Gene Munster says :-
Apple’s introduction of the voice-command software Siri and Web-storage service iCloud also could be used for a future television. Siri may help search for videos, while iCloud allows customers to store video, music, pictures and other content on the company’s servers instead of their own hard drives.
Well lets see how much of these reports by analysts are true. Time will tell if Apple wants to invade people’s TV rooms as well or not.