Siri’ sister company Trapit, that personalizes content with the same artificial intelligence technology that powers Siri has decided to launch in its beta version to the public.
Trapit was unveiled in June as a system for personalizing content based on keywords, URLs and reading habits. The company describes itself as a “Pandora for content.” By using its A.I. technology, Trapit can identify related content based on contextual data from more than 50,000 sources.
Like Siri, Trapit was born from the $200 million CALO Project (Cognitive Assistant that Learns and Organizes). CALO was the largest artificial intelligence project in U.S. history. It was funded by DARPA (Defense Advanced Research Projects Agency), the Department of Defense’s research arm.
Now you all must be thinking that what’s the big deal about just another search engine. Well the main thing that separates it from search giants like Google is storing the results. That’s right, when you ask Trapit to search for something by putting in keywords, it will crawl through its discovery engine to the content and present you with recent information. Now you can store the search result, so the next time you repeat the search it will find content other than what you stored and add it to your Trap box.
There’s more, not only you can trap your search results, but can also train Trapit that will help in making its discovery engine to return more relevant searches. That training is done by your feedback through thumb ups and thumbs down which is very similar to a social network ” STUMBLEUPON ” .
The more you thumbs up the result regarding a particular website, the more it will find your keywords from that site.
The co-founders of Trapit says :-
We don’t think of ourselves as a search engine. We do think the web is shifting from search to discovery.
Google is like the yellow pages.It is best suited for finding exact things like a replacement part or an exact date. It fails, however, as a real-time discovery engine — a way to find content you may not have even known you wanted.
We’re going to be on a collision course with Google.
So go ahead and try Trapit to discover what it really is about.