Whenever Samsung’s flagship smartphone releases in US, the Korean giant makes sure to make its presence felt. Previously with the launch of Galaxy S2, Samsung took a bold step by airing ads aimed at Apple fanboys waiting in line for days to get the same looking device once again for the fourth straight year!.
This time however, things have been a little different as Samsung didn’t gave any importance to Apple (directly). Instead it boasted their flagship smartphone’s features, mainly including Instant photo sharing and DLNA feature (through which you can sync content on your TV).
Three new ads are now airing for the Galaxy S III in the United States, with all three being variations on a similar theme. Samsung has decided to push the new phone’s ability to share files with other people easily, removing the need for dongles, cables and any other random wire that may be needed with other smartphones.
The first ad shows a group of people asking a passer-by to take a photo of them by a conventional camera/smartphone. Since cameras or other smartphones don’t have an incredible photo sharing features, everybody in the group asks that passer-by to take photos one by one. The ad finishes with a Galaxy S III owner taking a photo and then wirelessly sharing it with their Galaxy S III owning friends (without needing to take photos from individual devices one by one at the same time).
The second ad is based on the same theme as well, with a baby being born in one and the photos being shared across a range of Galaxy S III devices instead of just one handset being passed around a group of people(ending up in a fight) .
The last one makes fun of people relying on dongles for playing presentations while Samsung Galaxy S3 users easily stream content to DLNA compatible TV devices to get the job done.
Sammy has taken a good approach towards advertising this time by not making fun of competitors (directly atleast). Boasting of features is a more compelling way to attract users rather than poking users for being on other platforms.