As you all might know, the Cupertino company faced a humiliating defeat in the hands of Samsung when the British judge Colin Birss ruled that Samsung has not infringed on the design of the iPad with the Samsung Galaxy Tab (apparently, the Tab is “not as cool”).
Moreover, it was later also revealed by the court that Apple wouldn’t just get away with this incident so easily, in penalty of Apple bullying Samsung they would have to publicly acknowledge that Sammy didn’t copy them and to add insult to injury, they would have to do that by posting a notice on their website for about six months and also pay for similar advertisements in several British publications.
Like always, Apple appealed to the verdict and managed to postpone this humiliation till October. Apple still would have a chance to avoid the embarrassment once and for all, if it manages to win the appeal to the trial.
Jeremy Hodges, reporting for Bloomberg :
Apple Inc. won’t immediately have to publish a notice on its U.K. website that Samsung Electronics Co. didn’t copy its iPad tablet, a London court ruled today. [...] Cupertino, California-based Apple appealed saying it didn’t want to advertise for its rival. The order is stayed until its appeal against the ruling is heard in October.
In the mean time Apple has a lot of time not only to present meaningful verdict at the hearing but also to think of ways to apologize if things doesn’t go well. Following is a perfect example how they can get away with this situation (Courtesy: Joy Of tech).